Forget generic algorithms. Sonic Identity is your brand expressed as music. We create custom playlists through a deep understanding of how your local market, guest profile, time of day, and aesthetic elements interact. It’s a personalized mood, in the context of your business. Working with top tier creatives, we develop soundtracks that drive the desired energy and atmosphere of a space—in turn, driving revenue. Selected from our fully licensed library that has been expertly honed over the past 15+ years, our proprietary technology delivers distinctive, eclectic and enduring playlists, customized to fit your needs.
Who We Work With
Whether you’re a boutique business or multi-national chain, our clients are wide-ranging, from restaurant and luxury hospitality groups to fashion retail, fine dining, hair salons and health clubs.
We’ll Take It From Here
We curate playlists all day, everyday. Top40, R&B, indie electronic, country, new wave, jazz, Italo disco — you name it, we’ve got it. Our music library is extensive and diverse, representing every genre.
Our team is steeped in music industry experience. They are DJs who have played international shows and run tastemaker clubs; radio hosts renowned for spinning zeitgeist-shaping tunes; record label executives who have cultivated the careers of Grammy-winning artists, and editors and bloggers noted for discovering and championing emerging acts.
We’re human. There are no algorithms or channels guiding our music — we work with you to personally craft on-brand playlists that enhance the customer experience.
Enhancing Your Brand Experience
We understand the power music has to enrich and complement your brand and elevate the energy of a space. Our clients come to us to help drive business, create excitement, and heighten the overall experience in an accessible way. We will easily and effectively help you to define your quintessential sound and continue to evolve it.
We receive new music every day which allows us to keep your playlists current and cut down on repeats.
Not all clients have the same swearing tolerance, we work with you to accommodate your needs. Anywhere from squeaky clean to “I love swearing”, we can help you decide what is right for your brand.
Playlists are scheduled to change with the time of day based on the needs of your locations.
We will help you create a sustainable system for managing your playlists by region or location as needed.
Our feedback tools allow us to refine your playlists based on your tastes. This can be managed by location or on a corporate level.
If you’ve thought about it, we’ve obsessed about it. We have chosen to do one thing well; make great playlists. All the tools, processes, and technologies we develop are focused on how to deliver great music to our clients.
We’ve got you covered
The support we offer is unparalleled in the industry.
Your calls never go to a service center — you are directly in touch with your playlist manager, with tech support seven days a week.
Our technology is developed in-house, so everything is customized to ensure a smooth working relationship with our clients.
We handle the nuts and bolts and make sure our operations team is there to assist you at all times.
No hidden fees. Our value is maximized and your initial costs will stay steady.
Promotions, holiday programming and special events are all included.
Licensing is fully taken care of. We only operate our service legitimately: artists are getting paid for their work through our player.
We handle all aspects of sync licensing from picking the perfect track for your film, TV show, ad or video game to clearing and licensing it.
We have great relationships with labels and managers and can work with you to achieve your goals. If your brand is looking to work out a sponsorship deal with an artist, for example, we can execute this for you.